Premium potato ingredients direct from the source

Well-known Rodenburg range now exclusively available via FeedValid, ProCeres, and Roots Ingredients

Starting from October 2025, high-quality potato ingredients from the trusted Rodenburg range in Oosterhout will be exclusively available directly through FeedValid and its subsidiaries ProCeres and Roots Ingredients.

“As a market leader in circular, CO₂-reducing ingredients, we’re choosing more transparency, greater efficiency, and direct customer relationships,” says Mark Brokking, CCO of FeedValid. “Until now, our potato mixes were primarily distributed via intermediaries. We are now moving away from that model. By sourcing directly from the origin, customers benefit from shorter supply chains and increased convenience.”

Consistent Quality, Reliable Customization
With this strategic move, FeedValid is setting a new standard in the pet food market. Brokking explains: “We’ve been producing premium potato mixes at our facilities in Nieuwdorp, Overloon, and Poederoijen for years. Since entering into an exclusive partnership agreement with Rodenburg in 2024, we have continued to make significant investments in quality assurance, process monitoring, and delivery reliability. Thanks to our scale, we can guarantee not only consistent quality but also offer flexible customization—both in composition and processing methods.”

A Strong Supply Chain for a Sustainable Future
The integration of Rodenburg’s production capacity has resulted in a robust, fully controlled supply chain. “We deliver first class ingredients that meet the highest quality standards, developed with a focus on circularity and CO₂ reduction,” says Brokking. “With our premium Protato^® product range, we offer customers reliable, sustainable solutions tailored to their needs. By taking control of both production and distribution, we’re increasing transparency and offering direct access to innovation. This is how we’re building a sustainable future for the pet food industry—together with our partners and customers.”

Take a look at some of our potato ingredients here, or get in touch directly with Robert Czuprynski to discuss the possibilities or request a tailored quote!